CASE STUDY: The Wig Fix - #SNATCHPROOF
Updated: Sep 22, 2020
How #SnatchProof was #TheWigFix campaign with celebrity influencer, Rasheeda? Well, she loves her wigs and The Wig Fix too!
Photo credit: Celebrity Insider
Selected based on her love for wigs, celebrity influencer, Rasheeda was tasked with creating a custom video showcasing her love of the product and how to use it. The primary focus was on how tight of a grip it had on the wig making it #snatchproof. Our objective: Generate brand awareness and drive purchase intent.
1x Celebrity Influencer + 1x 30 second Instagram Video + 1x Instagram Story (3-4 frames)
The Wig Fix client was very pleased with the deliverables and happy with the fact that they are able to leverage the custom video. By utilizing our iLINKR tool, our client was able to view the campaign metrics in real time, include the media value (over $230k). Additional insights include over 500 shares and 471 saves.
Total Engagements: 333,651
#thewigfix #snatchproof #casestudies #influencermarketing #blackfemaleinfluencers
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